Not that I really provide much business for Field's...but, it sounds threatening, anyway

So, it looks like despite the efforts of the petition over at www.KeepItFields.com (I signed it on 8/01), Federated Department Stores has decided to rename all Marshall Field's stores in the US to Macy's, starting in the fall of '06.  This is sure to upset many a Chicagoan, including myself!

As a child, my family had a tradition each Christmas of riding Metra (yeah, I have to admit I grew up in the 'burbs) into the city, huffing over to Marshall Field's (often in sub 20 degree weather) and gazing at their incredibly detailed and beautiful Christmas window display.  While this may not sound like the most enjoyable activity to some, it brings back fond memories.  After checking out the windows, we'd wait (often for HOURS) in line to eat at the Walnut Room on the seventh floor, next to the giant Christmas tree.  We'd end the day riding the train back and devouring the Frango mints we bought at Field's. 

And now, I'm going to have to re-live these memories at a Macy's?!  A store from New York, of all places?  I don't think so.  Way to go Federated, you've lost yourself at least one customer.